Moore, OK – The latest 20FT DEEP documentary premiered LIVE March 6th, 2018  on BASS TALK LIVE.

This documentary takes a look at at the Million Dollar Idea, the creation of the Chatterbait.  From the beginning to the winning, the 20FT DEEP crew gives you the insight on the untold story of how this lure went from a quiet idea, to a multi-million dollar product in the bass fishing industry.  How did this happen?  Check it out.  Below is a promo. 



MOORE, OK- 20FT DEEP is an online video series consisting of a number of short-form documentaries, each approximately 30 to 60 minutes in length, that will be unveiled over the course of the year.  The focus of each feature will be solely on unearthing and documenting the hidden stories from within the world of professional bass fishing that the fans may or may not know about.

"This series is not about learning how to catch fish or on-the-water instruction," explained Mark Jeffreys, Managing Partner for Z3 MEDIA LLC, the company behind the 20FT DEEP series. "The whole thing is about going below the surface and really digging into some of the most compelling stories and events that have transpired over the years in professional bass fishing." 

The idea for 20FT DEEP was born in 2012 when Jeffreys began filming and producing short video documentaries covering small high school sports teams in Oklahoma.  "I have a deep love for sports, and as I began documenting the fascinating stories behind high school teams, I realized that there was a need to showcase some of the untold stories in the bass fishing world," stated Jeffreys, who has over two decades of experience covering professional bass fishing.

“When you take over 20 years in the fishing industry and combine it with the relationship that Z3 MEDIA has developed with professional anglers, it brings the product to another level and takes the viewer to places that have never been explored before in the bass fishing game,” Jeffreys explained.  “It all comes down to asking the right questions.” 

The premiere 20FT DEEP documentary focused on Mike Iaconelli, one of professional bass fishing’s most recognizable, accomplished, and controversial anglers.  “Lots of people think that they know what Mike Iaconelli is all about, but there’s a lot more to his story once the tournament jersey is off and you dig into what truly drives him,” said Jeffreys, who spent several days of filming with Iaconelli at his New Jersey home in October. 

The second 20FT DEEP feature gave viewers an all-access pass into the life of Steve Kennedy, one of professional bass fishing’s most intriguing and naturally talented anglers.

The third documentary featured the beloved Lake Guntersville in Alabama.  Why have so many professionals moved to the northern Alabama lake?  There are more Bassmaster Classic Champions and FLW Champions that around Guntersville than any other lake in the U.S.  Why?


 Z3 Media LLC is an Oklahoma based media company specializing in web-media for high school sports and the outdoors.  Established in 1993, Z3 Media LLC has provided independent on-location coverage of every Bassmaster Elite Series tournament since 2007.