Moore, OK – The next 20FT DEEP documentary premiered LIVE October 17th, 2016, with an in-depth look at one of the most famous bass fisheries in America – Lake Guntersville.  

The 20FT DEEP crew traveled to Guntersville, Alabama to uncover the reason why more professional bass anglers live around the 69,000 acre fishery located in north Alabama than any other lake in the country. 

With a population of less than 12,000 people, the city of Guntersville is home to three Bassmaster Classic champions and a Forrest Wood Cup champion.   In total, close to a dozen current and former Elite Series and FLW Tour pros live around the lake.  

Lake Guntersville has served as the playing field for some of professional bass fishing’s most historic and memorable moments, including Paul Elias’ 2011 FLW Tour victory where he introduced The Alabama Rig to the world, and Randy Howell’s come-from-behind victory in the 2014 Bassmaster Classic.

From candid interviews with professional anglers like Boyd Duckett, Chris Lane, and Randy Howell to discussions with local Guntersville legends, this documentary will explain what can only be called “The Guntersville Effect.”



MOORE, OK- 20FT DEEP is a new online video series consisting of a number of short-form documentaries, each approximately 60 minutes in length, that will be unveiled over the course of the year.  The focus of each feature will be solely on unearthing and documenting the hidden stories from within the world of professional bass fishing that the fans may or may not know about.

"This series is not about learning how to catch fish or on-the-water instruction," explained Mark Jeffreys, Managing Partner for Z3 MEDIA LLC, the company behind the 20FT DEEP series. "The whole thing is about going below the surface and really digging into some of the most compelling stories and events that have transpired over the years in professional bass fishing." 

The idea for 20FT DEEP was born in 2012 when Jeffreys began filming and producing short video documentaries covering small high school sports teams in Oklahoma.  "I have a deep love for sports, and as I began documenting the fascinating stories behind high school teams, I realized that there was a need to showcase some of the untold stories in the bass fishing world," stated Jeffreys, who has over two decades of experience covering professional bass fishing.

“When you take over 20 years in the fishing industry and combine it with the relationship that Z3 MEDIA has developed with professional anglers, it brings the product to another level and takes the viewer to places that have never been explored before in the bass fishing game,” Jeffreys explained.  “It all comes down to asking the right questions.” 

The premiere 20FT DEEP documentary focused on Mike Iaconelli, one of professional bass fishing’s most recognizable, accomplished, and controversial anglers.  “Lots of people think that they know what Mike Iaconelli is all about, but there’s a lot more to his story once the tournament jersey is off and you dig into what truly drives him,” said Jeffreys, who spent several days of filming with Iaconelli at his New Jersey home in October. 

The second 20FT DEEP feature gave viewers an all-access pass into the life of Steve Kennedy, one of professional bass fishing’s most intriguing and naturally talented anglers.


 Z3 Media LLC is an Oklahoma based media company specializing in web-media for high school sports and the outdoors.  Established in 1993, Z3 Media LLC has provided independent on-location coverage of every Bassmaster Elite Series tournament since 2007.